Problem Discovery & Understanding
I've often found that behaviors I considered normal were actually offensive in other cultures. Avoiding these mistakes can dramatically enrich your travel experience.
While brainstorming for a "Know, Feel, Do" exercise on travel, my teammate and I realized our focus was too much on restrictions. This led us to explore the idea of 'cultural restrictions' more deeply.
This presents an opportunity to address a sensitive topic in a fun and educational way.
Research
I spoke with 9 people from various countries, all with extensive travel experience.
Using an empathy mapping approach, I focused on their travel experiences, cultural norms they encountered, and challenges they faced due to cultural differences. This revealed a vast array of cultural norms and customs, many of which differed significantly from my own background in South Korea.
I saw a promising solution in informing users about cultural considerations at their travel destinations, potentially preventing offense and promoting positive interactions with local residents.
User flow and Wireframes
Userflow mapped first for smooth user journey. Intuitive design avoids dead-ends and allows easy error recovery.
After establishing the userflow, it was time to develop and visualize the flow into UI.
UI Design
Designed for a smooth and friendly experience, this UI prioritizes essential features to keep users in one app while exploring cultures and enjoying their travel journey. Playful elements add a friendly touch to the experience.
User Testing
Designed for a smooth and friendly experience, this UI prioritizes essential features to keep users in one app while exploring cultures and enjoying their travel journey. Playful elements add a friendly touch to the experience.
9 Participants
100+ Insights and Feedbacks
Each interview was about 20 minutes and there were definitely some points that helped me to develop our product into more human centered design.
During user testing of our app, the frequent "I didn't know that" responses confirmed that Trevor successfully educated users about new cultural insights and hidden gems, achieving its intended goal and marking its success.
Our Trevor's journey, from ideation to completion, taught me to approach problems and embrace users to have seemless travel experience. Positive feedback on the final product validated the successful user satisfaction.
