What is TopTee?
Problem Discovery
Junior golfers face challenges in managing documents, updating resumes with scores, and researching universities due to tight training and tournament schedules. The need for a streamlined process to efficiently handle their sports and academic goals is evident.
Understanding Market
Understanding the golf industry, especially NCAA regulations, was crucial. This knowledge helped shape our project's direction.
I organized the regulations and timelines required by the league for junior players and university coaches to follow.
This organization of information educated the team on the industry and helped us move forward with the information architecture.
Benchmarking
“What if there was a professional platform for the junior golf players?”
This was a question that I wanted to tackle and motivated me to provide an answer.
I started the research by looking into platforms in different industries and understand the system.
Competitive Research
Our competitive research into platforms like Junior Golf Hub, Junior Golf Scoreboard, and AJGA revealed they are favored by junior golfers for tracking scores and resumes. However, these platforms don't offer a unified space for all essential information.
Concept Overview
With a clearly defined goal, the conceptualization phase progressed swiftly. The team's unified vision facilitated a smooth transition into the development phase, ensuring a focused and efficient project trajectory.
Expert Interview
Validated our concept by consulting with golf experts, including junior golfers, college coaches, and a golf club head, while a survey among junior players provided insight into their challenges, refining our approach.
Logo Design
In the design phase, we created a logo for TopTee that blends friendliness with professionalism, symbolizing our commitment to junior golfers. Through revisions, we refined it to capture golf's precision and players' aspirations.
Iterations
Logo Grid
Final Logo
Design System
Our design system blends professionalism with ease of use, featuring a readable layout and vibrant colors for a youthful and warm feel, ensuring the platform is engaging and easy to navigate.
Creating a well-structured information architecture was challenging but rewarding, significantly speeding up the development of user-friendly, high-fidelity designs.
Final Design
Our final design focuses on simplicity and user-friendliness, aiming to make TopTee accessible to a global audience. By reducing the learning curve, we strive to create an inclusive platform that invites participation from all backgrounds in the golf community.
