URSA
Ursa is a desktop security tool designed for small businesses, offering protection against phishing attacks. It screens incoming emails, educates employees on recognizing phishing attempts, and streamlines the reporting process. This ensures a secure email communication environment, boosting employee confidence in their digital safety.
Problem Discovery
In an age of evolving technology and AI, personal information security is paramount. Phishing attacks exploit vulnerabilities with psychological tactics. Ursa was developed to counter this threat, securing our digital world.
Targeting small businesses, often vulnerable despite cybersecurity, due to their sensitivity to resource loss, making them prime for phishing attacks.
Research
I began with secondary research to understand the scope of the problem space we were entering. It was crucial to identify which groups face phishing attacks daily, as well as the market and strategies employed by phishers.
25% of the phishing attack is towards the small businesses
more than 70% of the small businesses are not prepared against the phishing attacks
Over $1 million is lost from phishing attack in 2023, and it is rising.
It became clear that small businesses constantly face challenges with phishing emails, struggling to secure their data and resources daily. Even with security measures in place, phishing attacks target people directly, making complete protection difficult.
Target Audience
For small businesses, even a minor loss of information or resources can be critical, which is why we prioritized them for our efforts.
Our target audience consists of inquisitive, tech-savvy small businesses facing challenges in securing their networks due to limited resources for in-house cybersecurity specialists. Our platform is specifically designed for those deeply concerned with cybersecurity, offering a solution to bolster their defenses against digital threats.
Business Strategy
Reduce Risk
By increasing company’s ability to report and identify phishing attacks.
Increase ROI
By collecting meaningful data that can, in turn, create more effective training solutions.
Maintain Compliance
Demonstrate your company’s efficiency and safety by state and industry regulated and recommended compliance measures
Problem Space
After understanding the issue's scope, it was crucial for my team and me to precisely identify our focus and the audience we aim to help.
Our target audience includes small business owners and employees vulnerable to daily phishing email threats, aiming to exploit company resources. Despite their capital, these businesses often lack adequate cybersecurity education and protection against sophisticated attacks, underscoring the urgent need for enhanced security measures.
Primary Research
Survey
We analyzed 25 survey responses, revealing that 60% of employees have some form of cybersecurity program. However, only 40% of those with programs are satisfied with them.
User Interview
I interviewed 6 out of 12 people and gathered over 100 insights, which have been incorporated into our problem-solving efforts.
User Interview
I interviewed 6 out of 12 people and gathered over 100 insights, which have been incorporated into our problem-solving efforts.
Persona
Ideation
Idea Dump
My team ideated different ways to visually display different features.
Feature Feasibility
We reviewed our Feasibility map to help support which features to focus on.
LO-FI Sketching
Each team member made their own ideations of how they think the UI could be visual displayed
Userflow
Lo-Fi
Simple Design
Clear Userflow
Intuitive Information Architecture
are three factors that we have taken into consideration to choose the pages.
After extensive discussion of the best designed pages, I have prototyped all the pages so that all the pages can make a smooth transition and the animation of the graphs are engaging, however not distracting at the same time.
Usability Testing
Conducted 15 of A/B testing
6 usability testing
2 Expert Evaluation
Branding
Branding
Color Palette
Typography
Logo Branding
Branding Imagery
Final Design
Dashboard
Report Insights
The reports page presents users with a simplified data sheet that updates from the email widget. For owner’s they can view monitor and approve each report. For employees, they can see in live time when one of their reports are approved.
Employee Training
Campaigns
Employers can set up and monitor phishing simulation campaigns to identify employees susceptible to phishing attacks, thereby strengthening their cybersecurity posture and creating a safer work environment.
Report Widget
Refelction
As the team lead, I learned crucial leadership skills, emphasizing active participation and respect over title. I prioritized effective execution, teamwork, and communication, striving to maintain clarity and consensus. This project not only enhanced my skills as a UX designer and leader but also offered personal growth and satisfaction through overcoming challenges as a team. The respect and appreciation from my team were particularly rewarding.