OurTrevor

UX DESIGN

UX DESIGN

UX DESIGN

UX DESIGN

RESEARCH

RESEARCH

RESEARCH

RESEARCH

Overview

Meet Trevor, your playful travel guide that turns cultural awareness into an adventure. OurTrevor informs you what NOT to do. Navigate local customs, discover hidden gems, embracing new experiences. With Trevor, every trip becomes an immersive quest to explore and appreciate diverse cultures around the world.

Specifications

Role: Team lead, UX Research

Duration: 10 Weeks

Team: group of 2

Tools: Figma

🖱️ Hover on the image to stop the slideshow!

Problem Discovery

While brainstorming for a "Know, Feel, Do" exercise on travel, my teammate and I realized our focus was on restrictions. This led us to explore the idea of 'cultural restrictions' more deeply.


This presents an opportunity to address a sensitive topic in a fun and educational way.

Research

Research

Research

Research

Interview

Ecuador

Dubai

South Korea

Singapore

Chile

Congo

Rome

Ecuador

Ecuador

Ecuador

Ecuador

Ecuador

Ecuador

Ecuador

Spoke to 9 people from different culture, with many travel experience.


We mainly asked the questions about cultural norms they encountered, and challenges they faced due to cultural differences.

Userflow

It is a traveling app and education app at the same time. Tidbits are the main feature, positively informing what NOT to do in certain culture. The userflow was established in a way that education comes first, so that users can be exposed to the tidbits before they travel.

Expert Interviews

The UI prioritizes essential features that users can stay in one app as they explore cultures and enjoying their travel journey. Playful elements add a friendly approach, creating the education aspect more engaging.

User Testing

9 Participants

100+ Insights and Feedbacks

Each interview took about 20 minutes, observed that testers struggled thought the different styles of the button, long UX writing, and the interaction on the map.

"I didn't know that."

"I didn't know that."

"I didn't know that."

We also were able to find that all testers said "Oh I didn't know that. This is very interesting." This is the phrase that they said as they went through the tidbits in different cultures.

Final Design

Tidbits

Tidbits are cultural norms of different countries based on the circumstances. The tidbits are information that tells you what NOT to do in certain culture.

Hidden Gems

Hidden gems are hidden, great local places to visit while traveling.

Itinerary pages

OurTrevor is not only the educational app. It also focuses on the fundamental as a traveling app.