TopTee
UX DESIGN
RESEARCH
Overview
TopTee revolutionizes college golf recruiting by helping young golfers build impactful resumes and connect with coaches.
It simplifies tracking achievements and researching colleges, improving communication between players and coaches. Committed to promoting diversity and accessibility, TopTee aims to make golf more inclusive and accessible for all.
Specifications
Role: Team lead, UX Research
Duration: 24 Weeks
Team: group of 5
Tools: Figma
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Problem Discovery
Junior golfers are struggling in managing documents, updating resume, and researching universities while maintaining tight training and high performance in tournaments. The need for a streamlined process to efficiently handle their documents is evident.
Research
Understanding Market
Understanding the golf industry, especially NCAA regulations, was crucial. This knowledge helped shape our project's direction. I focused on collecting these three informations.
Timeline
Rules
Violations
As a team lead, I educated the TopTee team on the industry and league information which provided us a scope of the industry that we are tackling.
“What if there was a professional platform for the junior golf players?”
Discovering how important the communication of the player and coach is, we locked into the idea of creating the SNS platform for both players and coaches.
Player's Struggles
Popular platforms like Junior Golf Hub, Junior Golf Scoreboards, and AJGA offer great features for junior golfers to track scores and build resumes. However, having these tools scattered across different sites is inefficient for users.
Junior golfers will navigate back and forth between numbers of websites, using different account IDs and passwords to get their needed information.
Expert Interviews
3 Junior Golf Players
Coaches
Emory
Texas A&M
SCAD
Our team conducted extensive outreach to industry experts to gain insights into the golf sector's culture and practices. We focused on identifying the specific statistical metrics that coaches prioritize in their evaluations. This approach allows us to tailor our platform to provide the most relevant and valuable information to coaching staff.
Here are some valuable insights that coaches provided us.
Concept Overview
The team structured the site map based on the information that we gathered from the coaches, allowing the junior golfers to target the most important information that will be showcased to the coaches.
Design Solutions
Logo Design
Created a logo for TopTee that blends friendliness with professionalism, symbolizing our commitment to junior golfers. Through revisions, we refined it to capture golf's precision and players' aspirations.
Design System
Our design system blends professionalism with ease of use, featuring a readable layout and vibrant colors for a youthful and warm feel, ensuring the platform is engaging and easy to navigate.
Junior Player Profile
This page is for junior golf players to showcase their journey as golf players, tournament performances, statistics, and their resumes. All these features, especially the automated resume update feature, will allow players to focus solely on their golf performance even if they are not proficient with technology.
Coach Player Profile
The coaches will be able to follow their interested players and compare the statistics of the players as they evaluate to pick the best choice of player. Coaches are not restricted by distance anymore now that TopTee will expand their area across the whole globe.
Coach Player Profile
TopTee offers tailored college information for junior golf players. They do not have to go through the trouble of visiting different pages just to find golf program information across the internet. The pages will show the golf program information for each college, as well as academic information for students who want to study.
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