OurTrevor
“Lay chopsticks flat instead of upright, sticking them in rice is considered bad luck in Japan.”
OurTrevor is a travel platform designed to help you avoid cultural missteps by providing essential etiquette tips tailored to your destination. It also highlights Hidden Gems, unique local spots that are hard to find online while seamlessly integrating with your travel schedule for an intuitive planning experience.
Role
UX Research, UX Strategy
Team
Suji Kim, Visual Lead
Lucilla Fell, Visual
Duration
10 Weeks
Tools
Figma, Photoshop
🖱️ Hover on the image to stop the slideshow!
why
Travelers face many trouble and misunderstanding because they are not familiar with the culture that they are traveling to.
How
Helping travelers to understand what NOT to do will open a whole new opportunity to experience the new culture of the country that they are interacting with.
What
A traveling app that educates the tidbits of the culture, also provides the hidden local places to add in itinerary, while serving a strong basic itinerary feature.
Exploration
Problem Discovery
While brainstorming for a "Know, Feel, Do" exercise on travel, my teammate and I realized our focus was on restrictions. This led us to explore the idea of 'cultural restrictions' more deeply.
This presents an opportunity to address a sensitive topic in a fun and educational way.
Research
What was your experience like?
Spoke to 9 people from different culture, with many travel experience.
We mainly asked the questions about cultural norms they encountered, and challenges they faced due to cultural differences.
Ideation
Userflow
Ideation
Lo-Fi
The UI prioritizes essential features that users can stay in one app as they explore cultures and enjoying their travel journey. Playful elements add a friendly approach, creating the education aspect more engaging.
Ideation
Mid-Fi
Validation
User-Testing
9 Participants
100+ Insights and Feedbacks
Each interview took about 20 minutes, observed that testers struggled thought the different styles of the button, long UX writing, and the interaction on the map.
Final Design
Engaging Home
Intuitive way of learning a new culture and places, tailored to the country that you are traveling to.
Final Design
Get into the details of the culture
Hidden gems are hidden, great local places to visit while traveling.
Final Design
Find out Hidden Gem, explore new places
OurTrevor is not only the educational app. It also focuses on the fundamental as a traveling app.
Final Design
Manage your travel schedule!
OurTrevor is not only the educational app. It also focuses on the fundamental as a traveling app.