BMW Group challenged us to explore the speculative design of future in-car experiences. Over the course of 10 weeks, 23 talented students from various majors collaborated to deliver visionary concepts. Working in a real-world, studio-like environment, we divided into four cross-functional teams. UX, Branding, Visual, and Executive Report. Together, we shared ideas, navigated constraints (both self-imposed and client-defined), and co-created a unified design vision for the future of driving.