TopTee

TopTee is a dedicated platform designed to streamline college golf recruiting. It lets junior golfers create polished, up-to-date profiles showcasing their stats, tournament results, academics, and videos, while giving coaches easy tools to discover, compare, and connect with talent—making the entire recruiting process simpler, more transparent, and accessible for everyone.

Role

UX Design, UX Research, UX Strategy

Team

Bryan Pek, Josh Lu, Jiwon Lee, Yeojin Shin

Duration

24 Weeks

Tools

Figma, Adobe Suite

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why

Junior golfers struggle to keep resumes updated and connect with coaches. Industry tools are scattered across sites, requiring multiple logins and making communication slow and inefficient.

How

Understand golf recruiting process and interview with 3 golf players, and industry experts to narrow down the essential informations to enable the connection.

What

A dynamic golf-focused social platform that automates player portfolios, enabling seamless connections between and coaches while sharing personal athletic journeys.

Preparation

Know the Rules

To design a truly helpful platform, I needed to understand the rules that shape college golf recruiting. I focused on the key NCAA guidelines that influence every player’s resume. Timeline, rules, and common violations, ensuring our design would meet real-world expectations and simplify the process for junior golfers.

Preparation

Recruiting Is Fragmented and Frustrating

“What if there was a professional platform for the junior golf players and coaches to communicate?”

Recognizing the importance of clear communication between players and coaches, we focused on building a dedicated social platform to connect them seamlessly.

Secondary Research

Understanding the Golf Landscape

Popular platforms like Junior Golf Hub, Junior Golf Scoreboards, and AJGA offer great features for junior golfers to track scores and build resumes. However, having these tools scattered across different sites is inefficient for users.


Junior golfers will navigate back and forth between numbers of websites, using different account IDs and passwords to get their needed information.

Primary Research

What coaches value in recruits

  • Motivation

  • Strokes Gained (GS)

  • Greens in Regulation

  • Fairways in Regulation

  • Putts per Round/Putting Avg

  • Club Distance

I focused on identifying the specific statistical metrics that coaches prioritize in their evaluations. This approach allows us to tailor our platform to provide the most relevant and valuable information to coaching staff.

Site Map

Designing for Connection and Clarity

Final Design

Cutting through the grass

Created a logo for TopTee that blends a passion and professionalism, symbolizing our commitment to junior golfers. Through revisions, we refined to capture golf's precision and players' aspirations.

Final Design

Design for consistency and legibility

We developed a design system to maintain a consistency throughout different devices, such as desktop, mobile and a tablet. The design system blends professionalism with ease of use, featuring a readable layout and vibrant colors for a youthful and warm feel, ensuring the platform is engaging and easy to navigate.

Final Design - Junior Golf Player

Feed + About

Share your journey and showcase a complete profile, making it easy for coaches to follow your progress, understand your strengths, and get to know you better as both a golfer and a student. Highlight your achievements and dedication to stand out in the recruiting process.

Final Design - Junior Golf Player

Tournament

Share detailed insights from each tournament to give coaches a clear understanding of your skills, performance, and potential. Highlight your scores, key moments, and growth over time.

Final Design - Junior Golf Player

Automated Resume

This will alleviate the stress of junior golf players of spending hours of structuring the resume with the tools that they are not familiar with. With an automated resume, connect with coaches through an automated resume featuring a clear, intuitive structure that updates your scores and golfing journey in real time.

Final Design - Junior Golf Player

Statistic

Showcase the precise statistics coaches want to see in a clear, visually intuitive format. Easily compare your performance with other players to highlight your strengths and stand out as a top prospect.

Final Design - Junior Golf Player

Academic

As a junior golfer, you’re more than just your game. Demonstrate your dedication by sharing your academic achievements, showing coaches you’re prepared to succeed not only at top golf programs but also as a good student.

Final Design - Junior Golf Player

Swing Video

Showcase your best swing positions, giving coaches the ability to view and analyze your technique in detail.

Final Design - Junior Golf Player

Connection

It's all about the community. Connect, follow, and communicate with the golf community to stay informed and up to date with all the essential information you need.

Final Design - Coaches

Coach Profile

From a coach’s perspective, the platform simplifies tracking talented golfers’ scores worldwide and centralizes all inquiries, making it easy to compare prospects and select the best players.

Final Design - University Research

University Information

Access detailed university profiles that go beyond general information, offering specific insights into golf programs and team rosters to help junior golfers research and target their dream schools with confidence.

Final Design

Share Your Journey Anywhere, Anytime

TopTee also offers a mobile version, allowing junior golfers to share and update their information even during training and tournaments.


At the same time, coaches can easily track and follow the players they’re interested in, anytime and anywhere.